Author: Jamal Ashraf
SEO (Search Engine Optimization) has become such a broad term today that whichever activity drives any traffic on your website is considered as an SEO Activity! In earlier days, we – as SEO Consultants - used to focus specifically on the structure and content of websites only, which we called “On-page SEO”. We tried hard to make sure that our clients’ websites have been set up right with proper page titles, meta text, content placement, image names etc. But today, the definition of SEO has changed expanded drastically. Now-a-days, SEO as a service is divided into 2 categories :-
1.On-Page SEO - optimize content, internal links, meta tags etc
2.Off-page SEO - backlinks, social media, forum posting, press release etc.
Honestly, I don’t agree with the concept of Off-page SEO. You may call it ‘Off-page promotions’ or ‘Off-page optimization’ but ‘Off-page SEO’ definitely does not make sense to me.
Wikipedia defines SEO as the process of improving the volume or quality of traffic to a web site from search engines via natural or un-paid (organic or algorithmic) search results.
Then why is everyone writing so much about “Off-page SEO” when, ideally, the term even doesn’t exist at all? I leave this up to you all to help me find the answer in your comments below.
Just because it is such a popular term these days, I could not stop myself from using it as the title of my blog article even though I don’t agree with it This is also one of the problems with SEO Consultants & business owners like us – that we have to keep our readers/customers happy with giving them what they want to take!
Coming back to the topic of today’s discussion, which is about the best “Off-page SEO” tactics or “Off-page Promotion” (for my own sake) that can help you drive consistent traffic on to your website for a long run. These techniques are just the ones which I have tried myself and achieved reasonable success for my clients. You may have tried something else which worked for you so don’t hesitate to share that with our readers.
http://www.heliumx.com/seo
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